Case Overview – Design Direction
The design concept for Al-Saleh Enterprises was centered around portraying professionalism, trust, and human-centered values. As a human resource consultancy, the brand required a visual identity that reflects clarity, reliability, and a people-first approach. The overall aesthetic combined modern typography, clean layouts, and a confident color palette to build strong brand recognition across both print and digital platforms.
Indoor & Out door
For the indoor and outdoor banners, the focus was on visibility, clarity, and impact. The designs featured the Al-Saleh logo prominently with bold messaging and visuals that quickly communicate the company’s core services. The outdoor banner was tailored for high traffic visibility, using large-scale graphics and high-contrast elements, while the indoor version maintained elegance with a clean, corporate feel suitable for office and event environments.
