Case Overview – Design Direction
The design concept for Al-Saleh Enterprises was centered around portraying professionalism, trust, and human-centered values. As a human resource consultancy, the brand required a visual identity that reflects clarity, reliability, and a people-first approach. The overall aesthetic combined modern typography, clean layouts, and a confident color palette to build strong brand recognition across both print and digital platforms.
Indoor & Out door
For the indoor and outdoor banners, the focus was on visibility, clarity, and impact. The designs featured the Al-Saleh logo prominently with bold messaging and visuals that quickly communicate the company’s core services. The outdoor banner was tailored for high traffic visibility, using large-scale graphics and high-contrast elements, while the indoor version maintained elegance with a clean, corporate feel suitable for office and event environments.
Social media
The social media designs were created to ensure consistency with the brand’s identity while being engaging and informative. Templates for posts and stories included modern layouts with dynamic use of icons, text highlights, and visual cues to promote services, share HR tips, and highlight client success stories. The visuals were optimized for platforms like Instagram, LinkedIn, and Facebook, ensuring high engagement and professional presentation.
