Case Overview – Design Direction
The design approach for Inside Out focused on blending creativity with clarity to reflect the brand’s bold personality and modern edge. The concept aimed to deliver visual impact while maintaining a clean and memorable identity across all brand touchpoints. By incorporating dynamic layouts, vibrant color schemes, and expressive typography, the design captured the spirit of innovation and self-expression that Inside Out represents.
Billboard Design
The billboard was crafted to grab attention instantly and leave a lasting impression. With bold visuals, minimal text, and strong brand presence, the design ensured high visibility from a distance. Strategic use of contrast, color, and imagery highlighted the campaign message while aligning seamlessly with Inside Out’s visual identity. The result was a striking outdoor ad that speaks directly to the audience—clear, confident, and impossible to ignore.
